On January 2,2024, Huafu Technology held a market sword casting work conference with the theme of "confidence to move forward bravely, firm goals and strive to achieve". The meeting comprehensively summarized the market operation work in 2023, studied and evaluated the situation, studied and deployed the key work in 2024, and promoted the market operation and development to create new achievements. The meeting was presided over by General manager Guo Jiansen. Wang Zhi, secretary of the Party General Branch and chairman of the company, Zhang Ke, chief accountant, Wu Yan, deputy general manager, Pang Xinchun, assistant general manager, and all sales directors, sales staff and customer service department of the market management department of the company attended the meeting.
At the meeting, General Manager Guo Jiansen affirmed the achievements of the market operation work since this year, made a comprehensive analysis of the current situation and challenges faced by the company's market operation work, and pointed out the direction for the market operation work in 2024. He pointed out that, In the face of a severe and complex economic situation and a highly competitive market environment, If the marketing and sales team wants to serve its customers well, Get more orders, Increase income, Be sure to do a good job of "four three" work: first, "lock three goals" 1, customer development goals, 2. Sales increment target, 3. Profit target; 1. Improve professional ability, 2. Image and etiquette improvement, 3. Improve the communication and coordination ability; Third, "implement the three aspects" 1, the implementation of accounts receivable, 2. Implementation of the monthly sales plan; 3. Inventory digestion and implementation; 1. Implementation of raw material prices, 2. Quality abnormal handling, 3. Monthly planning progress tracking.
The above 12 contents require all marketing personnel to always keep in mind, and continue to participate in the study of the courses of "efficient communication" and "image etiquette" organized by the company, so as to further enhance the knowledge and improve the professional quality of business personnel. Adhere to the internalization in the heart, externalization in the line, with practical actions to achieve the annual marketing goals, boost the further development of the company.
Subsequently, Shi Yi, director of planning and operation Department, analyzed the sales target of each major customer in 2021-2023, and communicated and confirmed the sales target of 2024 by the sales staff based on the historical data of previous years.
For the next work, Guo Jiansen required: first, to target the target of "select market and customer", and consolidate the advantages of the company to focus on the market; third, the company to continuously improve the production and supply level and the emergency handling capacity, so as to ensure the successful completion of the market operation target in 2024.
